Rebrand "Docker AI" references to "Gordon" across docs.docker.com by derekmisler · Pull Request #24182 · docker/docs

derekmisler · 2026-02-20T21:15:19Z

Description

Rebrand all generic "Docker AI" and "AI assistant" references across docs.docker.com to use the "Gordon" brand name consistently.

Changes across 11 files:

"Docker's AI-powered assistant" → "Gordon" (DHI migration docs)
"Docker's AI assistant" → "Gordon" (DHI get-started, migration index)
"Enable Docker AI" → "Enable Gordon" (settings reference, configure-json-file, data-privacy, docker-desktop how-to, CLI how-to)
"Docker AI features" → "Gordon features" (settings reference)
"personal AI assistant" → "Gordon, your AI agent for Docker" / "an AI agent" (manuals index, desktop dashboard)
"Docker's AI tools" → "Gordon and Docker's AI tools" (workshop what's next)

The enableDockerAI JSON key name is preserved since it's a backend contract, but its description text now references "Gordon".

Related issues or tickets

Closes: https://github.com/docker/gordon/issues/162
Part of https://github.com/docker/gordon/issues/113

Reviews

Technical review
Editorial review
Product review

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derekmisler · 2026-02-20T21:17:54Z

content/manuals/ai/gordon/how-to/cli.md

 1. Open Docker Desktop Settings.
 2. Navigate to the **Beta features** section.
-3. Clear the **Enable Docker AI** option.
+3. Clear the **Enable Gordon** option.


Note
We will have to update DD before we merge/deploy the changes in this PR.

derekmisler · 2026-02-25T14:07:55Z

This one, as well as https://github.com/docker/frontends/pull/15196 and https://github.com/docker/frontends/pull/15215, should go out on Monday (after the next DD release)

docker-agent

Review Summary

This rebranding PR successfully updates "Docker AI" references to "Gordon" across the documentation. The changes are consistent and well-executed:

UI instructions properly updated ("Enable Docker AI" → "Enable Gordon")
All user-facing product names consistently changed to "Gordon"
Backend contract (enableDockerAI JSON key) correctly preserved for compatibility
Front matter (titles, descriptions) appropriately updated
Changes span Gordon how-to guides, DHI migration docs, and enterprise settings documentation

No issues found. The documentation correctly handles the rebranding while maintaining technical accuracy.

layouts/_partials/gordon-chat.html

derekmisler · 2026-02-27T21:32:03Z

/review

docker-agent

Review Summary

This PR successfully rebrands all "Docker AI" references to "Gordon" across the documentation. The changes are consistent and thorough:

✅ All UI references updated ("Enable Docker AI" → "Enable Gordon")
✅ All prose text updated consistently ("Docker's AI assistant" → "Gordon")
✅ Backend configuration key names preserved (enableDockerAI)
✅ New Gordon logo SVG added correctly
✅ No markdown formatting issues
✅ No broken links or references

The rebranding maintains documentation quality and doesn't introduce any issues. Great work!

content/reference/glossary.md

layouts/home.html

dvdksn · 2026-03-02T07:49:38Z

assets/images/gordon-logo.svg

This logo does not look very pretty 😬

I think let's either not have an logo image, and just make it text, or hold off with this swap until we have a better looking logo

cc @jalonsogo

@dvdksn What do you mean? We are following the brand rules, we are not allowed to create a random new logo. Maybe it's the size? Here we have the designs https://www.figma.com/design/2cxr5ATyoN2avHIWglChpX/Rebrand-AI-Gordon?node-id=4-3436&t=X5riKTm8DjnxhLGq-4

I think it's mostly the size that is bothering me, and the fact that we do not use that font (even though it is the design system font)

So I'm requesting something more subtle if possible. We're due a design refresh of docs.docker.com, but I think until that's done it's best if we try to go with something that fits with the current website.

@jalonsogo, is this the first time someone has requested you "make the logo smaller"?! it's always the other way around, i thought.

i'll make it smaller and share screenshots here

OK! one more screenshot, now with the right typeface!

cc: @dvdksn @jalonsogo (and also @nunocoracao, even though this is the first time i'm tagging you)

Signed-off-by: Derek Misler <derek.misler@docker.com>

derekmisler · 2026-03-06T19:22:33Z

/review

docker-agent

Review Summary

Assessment: 🟢 APPROVE

This PR successfully rebrands "Docker AI" references to "Gordon" across 21 documentation files. The changes are thorough, consistent, and well-executed.

Findings

No issues found. The rebrand:

✅ Maintains consistent terminology throughout
✅ Preserves backward compatibility (JSON field names unchanged)
✅ Updates UI text, documentation, and navigation appropriately
✅ Includes proper image assets (gordon-logo.svg)
✅ Follows documentation link conventions correctly
✅ Does not touch vendored or generated files
✅ No markdown formatting issues
✅ No AI-generated hedge words or problematic patterns

The changes are straightforward text replacements that improve brand consistency without introducing any technical or documentation quality issues.

derekmisler · 2026-03-06T19:32:40Z

(please ignore until Monday) @dvdksn, i don't have merge powers, so it's in your hands now!

derekmisler · 2026-03-06T20:53:38Z

/review

derekmisler · 2026-03-06T21:01:56Z

/review

docker-agent · 2026-03-06T21:42:39Z

❌ PR Review Failed — The review agent encountered an error and could not complete the review. View logs.

derekmisler · 2026-03-06T21:55:50Z

/review

docker-agent

Review Summary

Assessment: 🟢 APPROVE

This rebranding PR cleanly updates "Docker AI" and "Ask Gordon" references to "Gordon" across 21 files. All changes are consistent, well-scoped label updates with no documentation quality issues detected.

Changes reviewed:

Markdown content files (11 files): Updated UI references, descriptions, and navigation labels
Data files (summary.yaml): Updated feature names
HTML partials: Updated UI labels and logo references
New SVG logo asset added

Verified:

✅ No vendored or auto-generated content modified
✅ No pages moved/removed requiring redirects
✅ No markdown formatting issues
✅ Consistent terminology throughout
✅ No broken references or links
✅ Backend contract preserved (enableDockerAI key unchanged, only description updated)

Notes:

The removal of the "Context" toggle button in gordon-chat.html (lines 618-641) appears intentional and is not a bug
The enableDockerAI JSON key correctly remains unchanged as it's part of the backend contract

github-actions bot added area/desktop Issue affects a desktop edition of Docker. E.g docker for mac area/get-started Relates to get started and onboarding docs area/ai area/dhi labels Feb 20, 2026

derekmisler commented Feb 20, 2026

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dvdksn added the status/do-not-merge Pull requests that are awaiting some event or decision before they can be merged. label Feb 25, 2026

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derekmisler marked this pull request as ready for review February 25, 2026 15:19

derekmisler requested review from craig-osterhout and dvdksn as code owners February 25, 2026 15:19

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derekmisler commented Feb 27, 2026

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derekmisler force-pushed the rebrand-docker-ai-references-to-gordon-across branch from 32b0323 to b768251 Compare March 5, 2026 16:33

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derekmisler requested a review from aevesdocker as a code owner March 6, 2026 16:47

Rebrand "Docker AI" references to "Gordon" across docs.docker.com

1bf9cb9

Signed-off-by: Derek Misler <derek.misler@docker.com>

derekmisler force-pushed the rebrand-docker-ai-references-to-gordon-across branch from bfac4a6 to 1bf9cb9 Compare March 6, 2026 16:48

docker-agent bot reviewed Mar 6, 2026

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derekmisler mentioned this pull request Mar 6, 2026

Add file reading guardrails to prevent review agent hallucination loops docker/cagent-action#77

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4 tasks

dvdksn merged commit eb22a5b into docker:main Mar 9, 2026
15 checks passed

dvdksn removed the status/do-not-merge Pull requests that are awaiting some event or decision before they can be merged. label Mar 9, 2026

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